Transition effortlessly from the ordinary to the extraordinary with X-RAY, the avant-garde coffee table designed exclusively for Off-White. Perfectly suited for Off-White's dynamic and evolving clientele, X-RAY represents a bold leap forward in contemporary design.
Research
Understanding Off-White's distinctive aesthetic is at the core of X-RAY's design process. Utilizing the power of mood boards, the creative journey involves decoding the brand's visual language. Off-White's aesthetic, characterized by clean lines, bold contrasts, and a play on industrial elements, is meticulously translated into the coffee table's form. The incorporation of the brand's staple colors—white, green, orange, and blue—further reinforces a seamless transition from their old user to the new.
As Off-White transcends from its established user base to embrace a fresh audience, X-RAY serves as a symbolic bridge. The table's modern silhouette and innovative use of materials reflect the brand's commitment to progression, staying at the forefront of design trends and remaining timeless.
Beyond being a mere piece of furniture, X-RAY embodies Off-White's homeware aesthetic—a harmonious blend of functionality and high fashion. The coffee table not only serves as a functional centerpiece but also as an artistic expression, effortlessly adapting to diverse living spaces. With X-RAY, Off-White redefines homeware, making a statement that echoes the brand's commitment to innovation and contemporary living.
Ideation
The creation began with an immersive ideation process, where creativity converged with functionality. The design journey unfolded through a series of sketches and 3D renderings; from initial concept sketches exploring various geometric forms to sketches refining the interplay of materials, each iteration aimed to distill Off-White's visual language into tangible shapes.
The final design of X-RAY embodies Off-White's cutting-edge aesthetic with a touch of functional elegance. The final orthographic drawing is a detailed technical blueprint that outlines the dimensions and specifications of every part. Complementing this, an exploded view showcases the intricate assembly of each part, offering a comprehensive understanding of the table's inner workings.
Customization
Crafted from premium materials, the design boasts a combination of tinted glass and galvanized, powder-coated mild steel. The minimalist frame, available in the signature Off-White palette of white, green, orange, and blue, reflects the brand's iconic colors and shapes, ensuring a seamless integration into contemporary spaces.
User Experience
Designing a mock website for Off-White, the user experience excels with a virtual shopping journey. Clear product details including price, color options, materials, and size descriptions enhance navigation, providing an immersive and efficient purchasing experience reflective of Off-White's commitment to seamless style exploration.
X-RAY effortlessly becomes the focal point of contemporary living spaces. Its versatile design complements diverse interiors, elevating the user's home aesthetic.
It is an embodiment of style, substance, and Off-White's unmistakable aesthetic.
It is an embodiment of style, substance, and Off-White's unmistakable aesthetic.
Tools
Rhino3D
Keyshot
Photoshop
InDesign
SketchbookPro
Rhino3D
Keyshot
Photoshop
InDesign
SketchbookPro